Mktg 3000 Essay Example | Topics and Well Written Essays - 500 words

Mktg 3000 - Essay Example This characteristic is extremely attractive because advertisers can target customers when they are driving near their store location. A lot of consumers in America are impulsive buyers and receiving ads into their cellular has personalized psychological effects that can push a sale. This technique of mobile advertisement is referred to as location based advertisement. It is currently commonly used in Japan and Europe. Mobile advertising has had a greater impact in Asia than in the United States. There are companies that are capitalizing on this new niche marketing method to attract new mobile customers. NearbyNow and GPShopper are both offering text messages services that allow the mobile user to search the shoppers of stores for prices and inventory (Plunkett Research). The speed of G3 and G4 networks has increased the capacity of cellular phones to connect to be able to surf the internet at very fast speeds. Smart phones also have the ability to generate tremendous graphics. New sm artphones with windows technology are so advanced that the phone can play Xbox games. The graphics capabilities of the phones can be used by marketers to generate very attractive advertisers. One of the advantages of mobile advertising is that marketing campaigns can be created based on the profile of the mobile users.

Causes of Wrongful Convictions in the United Sates judicial System Research Paper

Causes of Wrongful Convictions in the United Sates judicial System - Research Paper Example shown that wrong convictions happen on daily basis in the US judicial system, with the Bureau of Justice Statistics admitting publicly that about 8% to 12 % of all the state inmates are either factually or actually innocent (Bohm, 2011). Therefore, this research paper is going to explore the issue of wrongful conviction in the USA judicial system, establish the root causes of the problem as well as introduce possible solutions with DNA being the most viable alternative to the problem. Controversial studies have shown that USA has one of the highest numbers of inmates in the world which is said to be roughly 7.1 million people (Free & Ruesink, 2012). Other contentious statistics estimate that about one person in every one hundred adults is an inmate with the ratio dramatically increasing if persons under probation are considered. The country has about 8 percent of prisoners in the federal prisons incarcerated for engaging in violent crimes with about 52 percent inmates being sentenced in state prisons (Free & Ruesink, 2012). It is estimated that about two-thirds of these criminals are rearrested within the first three years after their release with 52 percent of them being incarcerated. The findings of these studies are highly alarming and more precisely because of the high number of innocent persons who were convicted wrongly and imprisoned. However, most people in the country used to hold the presumption that the country’s judicial system is fair and blin d and that no individual is convicted for a crime that he or she did not commit (Tong, Bryant & Horvath, 2009). A number of factors are believed to have attributed to the wrongful conviction of innocent people in the USA with eyewitness misidentification being one of the major causes. Many scholars believe that eyewitness misidentification is the root cause of this prevalent problem in the country. The US judicial system used to rely so much on witness brought forward by eyewitnesses when convicting suspected

Economic Growth of Dubai

Economic Growth of Dubai Is Dubai Playing It Right? Nowadays there doesnt seem to be an end to human needs. People aspire for prosperity prosperous life, a good job, a good house, to drive a well manufactured car, and even to have a huge Bank account!! These aims may be a little bit crashed because of the economic crisis that has recently hit the world. Many countries after this crisis tried to recover and rebuilt their economy and return to be stronger and face this crisis. Others couldnt do that as this economy crisis hit it very hard as this country resources are not good enough or rich enough to get over it. From the countries that were hit by this economic crisis is Dubai. Dubai is a very fast growing country economically, it is the meeting point between the East and the West, it links between western modern life and eastern hospitality. Dubai is one of the seven emirates of the United Arab Emirates UAE. There is nothing you cant find in Dubai from beautiful beaches and clear aqua blue seas to indoor activities, an underwater hotel and skyscrapers, there is never a shortage of things to do in Dubai. It has the biggest airport in the world, the largest man-made port in the world, the largest Mall in the world, the only 7 Stars Hotel in the World, the largest Skyscraper in the world and finally the largest Theme Park in the world which is about 3 times bigger in size than Disney World in Orlando !! as came in DubaiCondoProperty.com. The question is; is it a right way to become a leading economic country at this short time? People might think that it is not the best path for development; because there are some barriers. First, resources being under stress. Second, large amounts of loans leading to debts, and Third, people that might lose their jobs and companies that might shut down if the economy falls down. One of the reasons that support this point of view is that any developing country it should have enough resources for investment especially if we are talking about the UAE, many of these countries contain Oil resources except Dubai This city state is purely a business city wholly depending upon tourism and other business. Dubai World, attract world entrepreneurs that started spending more and more on building fine roads, and 7 Star Hotels. Prasadjain said in an article entitled Financial crisis in Dubai, reasons and effects. So Dubai is not an Oil Country and depend mainly on money that it earns from these investments especially tourism sector. But immediately after this economic crisis a rumor spread that after the Atlantis opening ( which cost about 1.5Bn Dollars ) the hotel was only charging 10 percent of the original price and has only about 26 percent occupancy as mentioned in Diversification Dubais Downfall by Helena Axelson Fisk. Also it was published that Dubai began to pron ounce a plan for building two more villages like Al Nakheel (Palm Island) which is a group of Islands on the shape of a Palm that cost about 110Bn Dollars before it was even completed! As published in BBC News website. Huge investments surely need massive amount of money, this condition is not available in Dubai, it tend to Borrow money from Banks all over the world, leading to debts then failure to repay. UAE faces up to $184 Billion total debt according to estimates by Bank of America Merrill Lynch, also the Bank said that Dubai only faces almost $50 billion of debt amortization in the next three years: $12 billion in 2010, $19 billion in 2011 and $18 billion in 2012as mentioned by Sebastian Tong in article entitled UAE faces up to $184 billion total debt: BofA-Merrill Lynch. Also there are many Banks that were hit because of Dubai inability to repay Banks were hit particularly hard on concerns over Dubais ability to pay back its debts as came on BBC News, some of these Banks are Barclays which was the biggest faller down by 8%, followed by Royal Bank of Scotland, which lost 7.8%. Dubai asked for a six-month delay on debt repayments it was due to repay $3.5Bn in December. Other reason that strengthens my position is that a fast economic growing country should have a strong market study and economic plan to preserve peoples jobs as when it falls down, people might lose their jobs and companies might shut down, thats what happened in Dubai when it was hit by economic crisis. Nowadays a lot of people were fired and lost their jobs because companies couldnt pay them. Lots of people have left my neighbor, an architect from the US, was fired and her whole company was shut down. A western journalist said as mentioned in BBC News. Other witness to these incidents A lot of our friends have lost jobs, particularly senior management in human resources and information technology, some have stayed here, but others have left, says Grace, in an article by Michael Buchanan. It reached that people leaving Dubai and parking their cars in the airport. On a recent walk around the car park at Dubai Airport, there were more than two dozens cars that looked completely aban doned by their owners. Some people wrote little messages on the layers of sand that have gathered on the vehicles. One says Gone 4 Ever, and another says He will return Inshallah This was mentioned by Michael Buchanan as well. Concerning losing jobs as well Buchanan mentioned that The competition for jobs is fierce now, whereas there would be two people for one job before, I think there is ten now. The opportunities arent there as much and the salaries arent there. Its just getting worse and worse! On the other hand, some people might disagree with this point of view and assure that Dubai will make it and survive peacefully from this economic trap as Abu Dhabi; Dubais Twin has just lent it $ 10Bn to repay her debts as mentioned by Margaret Coker in an article entitled Dubais Rescue Boosts Others. But it would be the same and the circle would not stop as its going to be a Series of Debts. Finally, Dubai should take step by step in her economical growth and not jumps, plus its not the top needs of citizens to have this luxurious fantasy life, by this amount of money Dubai might have done many important projects to help the 3rd World Countries, these amounts of money can be charged to many productions that might aid the needs of people all over the world. Works Cited Title: UAE faces up to $184 billion total debt: BofA-Merrill Lynch Site: www.reuters.com Date Published: 27 Nov. 2009 Date Access: 15 Dec. 2009 URL http://www.reuters.com/article/idUSTRE5AQ28C20091127 Name: Prasdjain Title: Financial crisis in Dubai Reasons and Effects Site: www.hubpages.com Date Access: 17 Dec. 2009 URL http://hubpages.com/hub/FINANCIAL-CRISIS-IN-DUBAI-REASINS-AND-EFFECTS Title: Shares hit by Dubai debt problems Site: www.bbcnews.com Date Published: 26 Nov. 2009 Date Access: 15 Dec. 2009 URL http://news.bbc.co.uk/2/hi/8381258.stm Name: Helena Axelson Fisk Title: Diversification Dubais Downfall Site: www.global-economy.suite101.com Date Published: 30 Nov. 2008 Date Access: 15 Dec. 2009 URL http://global-economy.suite101.com/article.cfm/diversification_dubais_downfall Title: Views from Dubai The end of the dream Site: www.bbcnews.com Date Published: 27 Nov. 2009 Date Access: 15 Dec. 2009 URL http://news.bbc.co.uk/2/hi/8381363.stm Name: Michael Buchanan Title: Time of transition in Dubai as construction work cut Site: www.bbcnews.com Date Published: 6 Dec. 2009 Date Access: 17 Dec. 2009 URL http://news.bbc.co.uk/2/hi/business/8397832.stm

The New England Lobstering Profession: Components and Optimal conditions for a Successful Harvest :: Essays Papers

The New England Lobstering Profession: Components and Optimal conditions for a Successful Harvest Imagine the aroma of ocean air, fog horns sounding, sea birds singing and coast winds blowing while you float across the waves of the Atlantic Ocean in Maine. Lobstering thrives in the Gulf of Maine due in large part to favorable lobster habitat. Rocky coasts and cobbley bottoms allow young lobsters to hide from their predators such as small coastal fish, crabs and even other lobsters. Interestingly, the gulf of Maine has seen a huge increase in lobster populations in the 1990s. This population pressure is causing young lobsters to move from secure cobble to the Gulf’s abundant sandy bottoms. Consequently, lobstermen are following. The Maine lobster, a crustacean from the family Homarus americanus, is found on the east coast of the Atlantic from Newfoundland to North Carolina. It is shy, nocturnal and armed to the teeth. Lobsters are found throughout the Gulf of Maine, both out at sea and near the coast. They are one of the highest value commercial species fished for in the Gulf of Maine states and provinces. Once considered a trash fish, suitable only for indentured servants and prisoners, lobsters have become a popular delicacy on many a seaside diner’s plate. Maine lobster is easily distinguishable from the â€Å"spiny† lobster commonly called rock lobster caught along the southern Atlantic Coast and the coast of California by its large heavy claws. The spiny lobster has tiny claws and is usually marketed as uncooked frozen tails. Because of its sweet, delicious flavor and tender texture, many believe that Maine lobster is the world’s most prized catch. Lobsters take about five to seven years to reach marketable size. The females produce eggs each summer when water temperatures reach 56 degrees Fahrenheit or higher. As many as 10,000 eggs are fertilized as they are extruded onto the females stomach. Here, they lay in a tight bundle until they hatch nine to ten months later. As larvae, lobsters travel great distances. The tiny larvae feed and swim vertically for thirty to fifty days in the water, carried by currents. After this stage, larvae settle down to become bottom dwelling lobsters. As they mature, they use their claws to crack open the shells of snails and mollusks and will eat either algae or remains of dead animals as well.

Organizational Development Essay

1. What are the significant differences between action research, appreciative inquiry, future search and whole systems intervention? Under which conditions are each MOST appropriate? According to the definition, action research is a procedure which is connected with carrying out practical knowledge. Action research has a goal of combining such components as action and reflection, theory and practice, in order to obtain certain results in the situation of change. This approach is the most appropriate when companies face changes which do not require major actions. Appreciative inquiry primarily deals with explaining people the benefits of the process, discussing its main positive features, focusing on positive experience. It includes looking for answers to the questions regarding the potential of the organization can be realized to the fullest. Generally, it is a method which deals with affirmative action and visions of the possible solutions of various problems. This approach is the most appropriate for organizations which face change in major areas of their activity. Future search is a planned type of visioning process which has a goal of creating a vision of the future. To some extent, it consists of a new way of involving groups of shareholders in strategic planning for companies in which they own stock. Future search applies different methods to make shareholders explore past and future, as well as identify the goals for the future. It’s the most appropriate for situations when the company has to change strategic objects. Whole system intervention stands for actions taken in order to achieve the changes not in the certain divisions of organizations but in the whole system. This approach is the most efficient in situations when organizations face changes in their general strategy, and want to expand into new markets. 2. Compare and contrast the differences between traditional action research methodologies and appreciative inquiry. Under which circumstances are each MORE appropriate. The main difference between traditional action research and appreciative inquiry is that they have different methodic. In traditional action research, the approach includes isolating the problem from the system, investigating it, and offering a solution. This approach works for smaller organizations and situations when change which organizations are facing does not touch upon strategic problems. Appreciative inquiry approach is more complicated. According to it, it’s necessary to identify the main benefits of the process, all of its advantages, and focus on them. All of the negative sides of the problem have to be neglected for a while. There has to be research made on all the success stories, and actions carried out according to that positive experience. A software developer is experiencing an increasing number of customer complaints and a general trend toward lower sales. Describe three reasons executives in this organization might be slow to realize that a problem exists or to identify the main cause(s) of these symptoms. Give one example from your past experience when something like this occurred and how it was handled. In your opinion, was this handled correctly? How should it have been handled? The main reasons of customer complaints which the managers of the company do not notice are the following: –Â  The need to improve the quality of software because it is not up to date anymore. The company has to make sure all of the requirements which customers have are satisfied by the quality of the products which are being produced. – The need to improve the skills of the employees. The employees have not been trained according to the requirements of the modern software field, therefore they do not offer the high level of service which customers need. Therefore, employees have to go through training programs. – The need to enter new markets, for example networking design where there are fewer competitors. The company needs to expand its activity to different markets because computer software market is too narrow for it. One of the situations which I was witnessing was the restructure of the bank. As more money was invested into it, it could expand its activity to a larger number of operations, and new departments had to be formed in order to make the most efficient structure. However, the new structure turned out inefficient, and management started considering the problem of lower revenues. In order to achieve the best results, the management had to apply appreciative inquiry approach according to which all the leaders of teams had to remember all of the mot successful situations in their teams’ activities. The vision of new departments’ objectives had to be carried out according to the previous successful experience which teams had before. According to the future vision of the departments, all the tasks had to be chosen for employees. In my opinion, the approach of appreciative inquiry would be the most efficient in such a case.

Computer Information Systems Brief Essay

The currently technology standing of Kudler Fine Foods is lacking greatly. The current limited abilities cause a set-back to the potential that the Kudler Company is capable of reaching. Minimal shoppers are reachable, report preparation is time-consuming, and inventory control is not at its best. After identifying some of the downfalls of the current information system maintained by the company, suggestions will be offered that will help increase productivity as well as customer satisfaction. Current System Kudler Fine Foods appears currently to be a partially manual company. Many tasks that are performed as a manual transaction or entry could be handled through system automation with the right computer hardware and software. Various possible set backs exist because of the lack of an automated system. Manual record keeping can be costly due to the time it takes to manually document and reproduce company data. The need to constantly reproduce data records for different reporting purposes takes time and manpower. Another down-fall of the current manual system in place is the risk of human error. Common errors include calculation mistakes and the transposing of figures. Upgrade Options A few options exist for converting from a manual to a computer based. The lower end of computer automation would be the use of a general purpose software application package. One example would be Microsoft Office which is similar to the current package in place. This package includes word processing, spreadsheet, database management presentation graphics, and personal information management. The high end would be application specific programming. These programs are designed for the specific purposes such as business accounting, transaction processing, customer relationship management and resource planning (O’Brien and Marakas, 2008). Still even more specific would be custom software, prepared for the specific needs and desires of Kudler Foods. Benefits of System Conversion Currently all major business transactions outside of customer sales and training classes are handled by one individual. The fact that this one individual is responsible currently for three locations, with more to come soon, is an even greater reason to look toward full system automation. Using the right software program will allow the activities of all three current locations as well as any future locations to filter into one main database. Information gathered into the one database can then be used for analysis, comparison, and reporting purposes without the need to physically travel to the various locations. There are also financial and accounting benefits of moving forward with system automation. Accounting packages available offer automated reporting of receivables, payable, expenses, and revenue. There is even a useful tool of check printing, recording, and reconciliation. Through computer interfacing with the financial institutions that Kudler maintains its financial accounts reconciling information can be transmitted electronically via secure internet connections. The use of account and product codes would be an asset to the inventory capabilities of an automated system. Sales and other transactions of each individual store location would have a unique identifier code. Merchandise that is supplied by each location would have product codes. Each determined area of the locations would have and identifying department code, for example meat, produce, bakery, etc. Data collection using the various options of coding allow the system to collectively report any pertinent information, or individually report according to location, department, item, and so forth as defined by Kudler Fine Foods. An added benefit of computer hardware and software is mass communication capabilities both internally and externally. The use of groupware allows communicating to one or several individuals without the use of paper, pens, postage or other office supplies. Memorandums, spreadsheets, and other documentation can be distributed through email, thus cutting office supply costs and information delivery time. One example of groupware is Microsoft Outlook. Through the use of the internet information is electronically transmitted to various specified locations and users. Using the internet for some business transactions would allow for product orders and advertising. Internet marketing and advertising allows Kudler to reach a far greater population than local advertising such as school ads. In addition to above mentioned incentives, internet usage for business would open the door for e-commerce. E-commerce gives potential customers outside of the normal driving radius access to products of Kudler Fine Foods. Customers would have the ability to shop via the web, select items of choice, and pay for the merchandise prior to Kudler shipping the product to a customer specified location. Possible Threats of Conversion The use of the internet is a great tool. Some benefits were previously mentioned, but there are also some threats. Threats such as viruses, spyware, sniffing, malware and several more exist whenever the internet is used. Each of the threats mentioned is an attack on the security of the company. There are various defenses that can be used to safeguard against these threats. In conjunction with limiting employee access to the internet, other defenses include firewalls, intrusion detection systems, value-added networks and proxy servers (Bagranoff, 2008). These defense mechanisms help to fight off unwanted attacks and unauthorized access to company data. Security Defenses Security threats can be internal as well as external. This being noted, there are also database management system software. This technology can be used for development, access, and maintenance of the database of Kudler (O’Brien and Marakas, 2008). More specifically this type of software can specify what personnel have access to specific locations within the computer system. It can determine if the access granted is read only or if the specified end-user has update capabilities. Conclusion In conclusion there are various options available to Kudler Fine Foods for the advancement of its business and accounting procedures. Evolving to a more technological computer programming system opens the door to more proficient record keeping, more cost effective communications and financial reporting, and business expansion. Potential security threats exist, as with all types of systems, whether it’s manual, semi-automated or completely high tech automation. There are tools available that make securing data just as strong a force as the posed threats. Kudler’s decision to move forward with total automation would increase time management, information accuracy, consumer population, and customer service.